How Social Media Influences Gen Z Buying Decisions: The New Consumer Journey

How Social Media Influences Gen Z Buying Decisions: The New Consumer Journey Introduction Imagine scrolling through Instagram and coming across a product you have never heard of before. A few minutes later, you watch a creator review it, check the comments, search for customer reviews and compare it with competing products. Before you know it, you are considering making a purchase. This is the new consumer journey, and it is particularly relevant to Generation Z. Social media is no longer just a platform for entertainment and communication. It has become an important part of how consumers discover products, evaluate brands, seek recommendations and make purchasing decisions. For marketers, understanding the social media influence on Gen Z buying decision s is becoming increasingly important. Brands need to understand not only what Gen Z buys, but also how social media shapes the decisions behind those purchases.             Social media has become a m...